Jonah Berger
A marketing professor who writes
BIOGRAPHY
I am a Wharton school professor who loves researching influence, consumer behavior, and marketing.
CONTACT
Email: jberger@wharton.upenn.edu
Office Phone: (215) 898-8249
SERVICES
-Best Selling Author
-Renowned Speaker
-Marketing Advisor
BOOKS SOLD
More than 1 million in 35 Countries
AVERAGE BOOK RATING
4.6
NUMBER OF VIEWS ON MY TALKS
300,000+
Education and Profession
Education
2002-07
Ph.D., Marketing, Stanford University, Graduate School of Business, 2007
B.A., Human Judgment and Decision Making (with Distinction), Stanford University, 2002
Academic Positions
2007-at Present
The Wharton School, University of Pennsylvania
Associate Professor of Marketing (with tenure) May 2013 – James G. Campbell, Jr. Assistant Professor of Marketing
Cornell NYC Tech, Cornell University Visiting Professor of Marketing
Fuqua School of Business, Duke University Visiting Associate Professor of Marketing
May 2013 -
July 2010— May 2013
July 2007 -June 2010
July 2014— June 2015
July 2013 – Dec 2013
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Collaborated with Industry Leaders
Old Books
'The Catalyst' is a guide on how to effect change not by pushing harder, but by identifying and mitigating barriers to change.
'Contagious' by Jonah Berger is a study of why certain ideas and products go viral, driven by six key principles of social transmission.
