An easy, breezy read, peppered with absorbing examples…If there was a “like” button underneath it, you’d probably find yourself clicking it.

Contagious provides interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious

Contagious contains arresting — and counterintuitive — facts and insights.

Entertaining, illustrative examples in the vein of Malcolm Gladwell or Freakonomics