The Hidden Forces that Shape Behavior
Want to be more influential? Be better at motivating yourself and others? Make smarter decisions and shape group opinion? This book will show you how.
Ninety-nine percent of all decisions are shaped by others, yet we’re often woefully unaware of when influence happens and how it works.
Praise for Invisible Influence
Charles Duhigg
Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world
Robert Cialdini
With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior.
Ammy Cuddy
From the very first page, this book will change the way you look at yourself—and others. Eye-opening and thoroughly engaging.
Tony Hsieh
Whether you want to influence others, make smarter decisions, or just better understand the mystery that is human behavior, this book will show you how.
