How to Change Anyone’s Mind
Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.
Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.
Praise for Catalyst
Charles Duhigg
In this captivating book, Jonah Berger removes that frustration by showing us how to remove the barriers to change. The Catalyst will teach you how to change anything.
Daniel Pink
Full of gripping anecdotes, smart science, and savvy advice, The Catalyst is an essential read for anyone in the business of change.
Arianna Huffington
The Catalyst is a fascinating read and a powerful toolkit to help us change minds, organizations, and hopefully even the world.
Jim Collins
Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance.
