​What to say to get your way?

This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are.

Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you.

 It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact.

There’s a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book.