Hi, I am Jonah
Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on.
He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.
Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
Here are some examples of media coverage: NPR’s Marketplace, Wall Street Journal, CNBC, USA Today, Fast Company Profile, Harvard Business Review, and The New York Times.
How can we use language to communicate more effectively and increase our influence? Why do some products, ideas, and behaviors catch on? And how can we be more effective at changing minds and organizations? Professor Jonah Berger examines the behavioral science behind these and other questions.
Millions of copies of his books are in print in over 35 countries around the world.
Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.
Dr. Berger has helped hundreds of companies like Apple, Google, Nike, and GE get their products, services, and ideas to catch on. He’s helped Facebook launch new hardware, the Bill & Melinda Gates Foundation sharpen messaging, and small start-ups, political campaigns, and nonprofit organizations change minds and drive action.
He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.
My Work
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MAGIC WORDS
INVISIBLE INFLUENCE
CONTAGIOUS
